The Client & Account Management Mastery Course

You're probably here because you realise you could manage your clients more effectively or you have some specific challenges around existing clients. In that case, you are in the right place!

A smart agency focuses their time on delivering excellent work, and retaining & growing existing business. On average, repeat clients spend 67% more than new customers so I want to help you not only retain and grow customers but have a great relationship with them.

This course is based on real life experience: 11 years of running my own successful agency (Here is an article in PR week about the sale of my agency in 2003) and then 12 years of coaching literally hundreds of agencies to help them grow and become more profitable. The linchpin of this is retaining and growing existing clients and having a consistent set of tools for managing them on a day to day month to month basis. This is why i developed this course. It is borne out of the real life experiences my clients have and the many questions they ask me.

I have 5 core goals for you from taking this course:

1. Increase the average length a client stays with you
2. Make each of your clients more profitable and fun to work with
3. Give you (and your team, if you have one) a consistent set of tools to manage and deal with clients
4. Create a community of like-minded agency staff and owners to continue the debate and learning after you have taken the course
5. Offer you ongoing access to me for webinars and live Q&As once you have completed the course

A few of the IMPORTANT topics covered in this course (watch the promo video for more details)

• How to better understand you clients to build stronger empathy;
• The Over-servicing epidemic - STOP NOW and become more profitable
• Value based pricing and selling;
• • Selling on value rather than time or fixed priced projects
  • Ensure all staff are able to have value-based conversations
  • How to close the deal!
• Retaining and growing clients
• Having difficult conversations
• Managing staff and clients

Don't forget that when you sign up for the course you will be invited to join my closed exclusive Account Management Mastermind Group.

By the end of the course you will:

• Confidently manage clients in all situations
• Better understand your customers to ensure a great relationship
• Manage changes to requirements without the need to over service
• Learn how to politely but firmly push back on clients and say NO when necessary
• Understand the importance of time recording, capacity management and project management tools
• Present yourself in front of your peers and clients with confidence
• Learn Active Listening skills

5 ways in which you can use this course:

1. As a training course that is delivered in bite-sized chunks over 3 weeks (so it is not too intrusive into your 'day job')
2. As an ongoing reference library (once you purchase you have lifetime access) to address specific issues/challenges/situations as they occur in your agency
3. As part of any of your team's ongoing development. Once a team member has client interaction then this course should be part of their learning & development
4. Ask questions and get support from fellow agency owners/staff by becoming an active member of the exclusive Account Management Mastermind Group
5. There is tremendous value in this course. The price of this course, giving you all of the above benefits, is HALF THE PRICE of one face to face coaching session with me so the investment is a no brainer for you!